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Advanced Manuals

When a member has completed the Basic Communications & Leadership Manual, they have learned the basics of public speaking.  They are then ready to refine those skills and become a masterful speaker able to successfully handle any type of presentation.

Toastmasters International's Advanced Communication and Leadership Program is a series of 15 manuals, each with five projects targeted to develop speaking skills in more specific types of presentations.  The list below gives the titles of each manual and by clicking on the title you will go to details (project name, objectives and speech length guidelines) for that manual.

 

The Entertaining Speaker Speaking to Inform Public Relations
The Discussion Leader Specialty Speeches Speeches by Management
The Professional Speaker Technical Presentations Persuasive Speaking
Communicating on Television Storytelling Interpretive Reading
Interpersonal Communication Special Occasion Speeches Humorously Speaking

 

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Adv 1 - The Entertaining Speaker

This manual includes valuable information on how to give an entertaining or dramatic speech, where to find material, how to make an audience laugh, and what to do when you’re asked to speak after dinner.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 1.1 The Entertaining Speaker
  • Entertain the audience by relating a personal experience.

  • Organize an entertaining speech for maximum impact.

5 - 7 min
Adv. 1.2 Resources for Entertainment
  • Draw entertaining material from sources other than your own experience.

  • Adapt your material to suit your topic, your own personality, and the audience.

5 - 7 min
Adv. 1.3 Make Them Laugh
  • Prepare a humorous speech drawn from your own experience.

  • Strengthen the speech by adapting and personalizing humorous material from outside resources.

  • Deliver the speech ina a way that makes the humor effective.

5 - 7 min
Adv. 1.4 A Dramatic Talk
  • Develop an entertaining dramatic talk about an experience or incident.

  • Include vivid imagery, characters and dialogue.

  • Deliver the talk in an entertaining manner.

5 - 7 min
Adv. 1.5 Speaking After Dinner
  • Prepare an entertaining after-dinner talk on a specific theme.

  • Deliver the talk using the skills developed in the preceding projects.

8 - 10 min

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Adv 2 - Speaking To Inform

The projects in this manual will help you give informative and interesting speeches.  Topics covered include the demonstration talk, the fact-finding report, the abstract concept and resources for informing.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 2.1 The Speech to Inform
  • Select new and useful information for presentation to an audience.

  • Organize the information for easy understandability and retention.

  • Present the information in a way that will help motivate the audience to learn.

5 - 7 min
Adv. 2.2 Resources for Information
  • Analyze your audience regarding your chosen subject.

  • Focus your presentation at the audience's level of knowledge.

  • Build a supporting case for each major point using information gathered through research.

  • Effectively use at least one visual aid to enhance the audience's understanding.

5 - 7 min
Adv. 2.3 The Demonstration Talk
  • Prepare a demonstration speech to clearly explain a process, product, or activity.

  • Conduct the demonstration as part of a speech delivered without notes.

5 - 7 min
Adv. 2.4 A Fact-Finding Report
  • Prepare a report on a situation, event, or problem of interest to the audience.

  • Deliver sufficient factual information in your report so the audience can make valid conclusions or a sound decision.

  • Answer questions from the audience.

5 - 7 min
+
2 - 3 Min Q&A
Adv. 2.5 The Abstract Concept
  • Research and analyze an abstract concept, theory, historical force, or social/political issue.

  • Present the ideas in a clear, interesting manner.

6 - 8 min

 

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Adv 3 - Public Relations

This complete guide to preparing and delivering the public relations speech will help you develop resources and techniques, “speak under fire,” and handle the media talk. 

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 3.1 The Goodwill Speech
  • Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.

  • Favorably influence the audience by skillful and friendly delivery of your talk.

5 - 7 min
Adv. 3.2 The Radio Talk Show
  • Present a positive image of you and your company or organization on a simulated radio talk show.

  • Prepare a talk designed to build goodwill toward an organization by presenting factual information.

  • Understand the dynamics of a successful radio talk show.

  • Prepare for the questions that may be asked of you during the radio interview.

3 - 5 min
+
2 - 3 min Q&A
Adv. 3.3 The Persuasive Approach
  • Direct a persuasive appeal to the audience's self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.

  • Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.

  • Use at least one visual aid to enhance the audience's understanding.

8 - 10 min
Adv. 3.4 Speaking Under Fire
  • Prepare a talk to persuade a hostile audience to at least consider your position on a controversial subject.

  • Demonstrate sincerity when presenting your viewpoint.

3 - 5 min
+
2 - 3 min Q&A
Adv. 3.5 The Crisis Management Speech
  • Learn strategies for communicating to the media about a company crisis.

  • Prepare a speech for the media about a company crisis that builds and maintains a positive image for the company.

  • Answer questions from the media in a manner that reflects positively on the company.

4 - 6 min
+
3 - 5 min Q&A

 

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Adv 4 - The Discussion Leader

This manual offers guidance in presenting workshop and conference presentations.  Role-playing and problem-solving sessions are also covered. This manual is a must for managers, trainers, teachers and administrators.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 4.1 The Seminar Solution
  • Present an introductory short talk or brief lecture describing the theory, model, or information about the topic that will be discussed by the group following the presentation.

  • Organize the information so that it is easy to understand and can be remembered.

  • Orient the group to think about teh specific goal of the discussion that follows.

  • Use a buzz session discussion technique to promote group participation in deriving information leading to a solution to the problem.

20 - 30 min
Adv. 4.2 The Round Robin
  • Establish the meaning of a question with a discussion group.

  • Using a problem solving pattern, lead the participants in a brainstorming group in deciding session.

  • Screen the possible solutions and lead the group in deciding what action to take.

20 - 30 min
Adv. 4.3 Pilot A Panel
  • Select a problem for panel discussion.  Select not less than three members in advance to speak on the panel.
    (Note - Club members that participate as panelists will receive credit for other basic or advanced manual projects that relate to the purpose of the individual presentations; e.g., Speaking to Inform, The Persuasive Speech, etc.)

  • Define the common goals and the purpose of the panel.

  • Acting as moderator, monitor the panel discussion to inform the audience.

30 - 40 min
Adv. 4.4 Make It Make Believe (Role Playing)
  • Understand what role-playing is and how to use it effectively in group communication.

  • Select a problem involving human relations in which you may use the role-playing method to illustrate and explore a problem.

  • Create a plot and characters relevant to the discussion problem and select a cast from among the group members.

  • Direct the role-play enactment, relate it to the discussion problem, and lead the group in arriving at a solution.

20 - 30 min
Adv. 4.5 The Workshop Leader
  • Building group unity, guide the workshop participants in an investigative discussion of the problem.

  • Follow a problem solving pattern to arrive at a solution.

  • Bring the group to an agreement before the discussion ends.

30 - 40 min

 

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Adv 5 - Specialty Speeches

Speakers must be able to speak in many situations and this manual will help.  Types of speeches covered include impromptu speeches, sales presentations, introductions, inspirational speeches, and oral interpretations.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 5.1 Speak Off the Cuff
  • Develop and awareness of situations in which you might be called upon to deliver an impromptu speech.

  • Understand how to prepare for impromptu speaking.

  • Develop skills as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, and future situation or before and after.

5 - 7 min
Adv. 5.2 Uplift the Spirit
  • Identify and understand the basic differences and similarities between inspirational and other kinds of speeches.

  • Learn how to evaluate audience feeling and establish emotional rapport.

  • Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.

8 - 10 min
Adv. 5.3 Sell a Product
  • Understand the relationship of sales techniques to persuasion.

  • Skillfully use the four steps in a sales presentation: attention, interest, desire, action.

  • Identify and promote a unique selling proposition in a sales presentation.

  • Be able to handle objections and close a prospective buyer.

10 - 12 min
Adv. 5.4 Read Out Loud
  • Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech.

  • Learn the preparation or planning techniques of effective interpretation.

  • Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.

12 - 15 min
Adv. 5.5 Introduce the Speaker
  • Focus on the special occasion talk from the standpoint of the introducer (function chairman, toastmaster, master of ceremonies).

  • Become knowledgeable and skilled in the functions associated with the master of ceremonies.

  • Handle the introduction of other speakers at a club meeting.

Meeting Duration

 

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Adv 6 - Speeches By Management

This manual will help you successfully handle a variety of speaking situations managers encounter in their work environment. Subjects covered include briefings, technical speeches, motivational talks and confrontations.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 6.1 The Briefing
  • Apply the key steps in the preparation of a briefing and the organization of material

  • Give a briefing according to a specific objective so the audience will have an understanding of the information

  • Effectively handle a question-and-answer session following the briefing

8 - 10 min
5 min Q&A
Adv. 6.2 The Technical Speech
  • Convert a technical paper or technical material and information into a technical speech

  • Organize a technical speech according to the inverted-pyramid approach

  • Write a technical speech as "spoken language", not as an article

  • Give the speech by effectively reading out loud

8 - 10 min
Adv. 6.3 Manage and Motivate
  • Understand the concept and nature of motivational method in management

  • Apply a four step motivational method with the objectives to persuade and inspire

  • Deliver a motivational speech to persuade an audience to agree with your management proposal

10 - 12 min
Adv. 6.4 The Status Report
  • Organize and prepare a status report involving the overall condition of a plan or program, or performance of a department or company in relation to goals

  • Construct the report according to a four-step pattern

  • Give an effective presentation of the report

10 - 12 min
Adv. 6.5 Confrontation - The Adversary Relationship
  • Understand the definition and nature of the adversary relationship

    Prepare for an adversary confrontation on a controversial management issue

    Employ appropriate preparation methods, strategy, and techniques, for communicating with an adversary group as the representative of your company or corporation

5 min
10 min Q&A

 

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Adv 7 - The Professional Speaker

This manual is a complete guide to becoming a professional speaker. Subjects covered include speaking as a company representative and speaking for pay.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 7.1 The Keynote Address
  • Identify the basic differences between the keynote speeches and other kinds of speeches.

  • Learn how to evaluate audience feeling and establish emotional rapport.

  • Learn and use the professional techniques necessary for a successful keynote presentation.

  • Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.

15 - 20 min
(longer if the club program allows it)
Adv. 7.2 Speaking to Entertain
  • Entertain the audience through the use of humor drawn from personal experience and from material that you have personalized.

  • Deliver the speech in a way that makes the humor effective.

  • Establish personal rapport with your audience for maximum impact.

15 - 20 min
(longer if the club program allows it)
Adv. 7.3 The Sales Training Speech
  • Tell a sales audience how to sell a product by using a planned presentation.

  • Inform a sales training audience about the human experience of the buyer-seller relationship.

  • Use entertaining stories and dynamic examples of sales situations.

  • Inspire salespeople to want to succeed at selling.

15 - 20 min
(longer if the club program allows it)
Adv. 7.4 The Professional Seminar
  • Plan and present a seminar with specific learning objectives.

  • Relate to the audience by using a seminar presentation style.

  • Use seminar presentation techniques to promote group participation, learning and personal growth.

30 - 40 min
Adv. 7.5 The Motivational Speech
  • Understand the concept and nature of motivational speaking.

  • Apply a four-step motivational method with the purpose of persuading and inspiring.

  • Deliver a motivational speech to persuade an audience to emotionally commit to an action.

15 - 20 min
(longer if the club program allows it)

 

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Adv 8 - Technical Presentations

The projects in this manual will help you prepare and present briefings, proposals, technical papers and technical team presentations.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 8.1 The Technical Briefing
  • Using a systematic approach, organize technical material into a concise presentation.

  • Tailor the presentation to the audience's needs, interests and knowledge levels.

8 - 10 min
Adv. 8.2 The Proposal
  • To prepare a technical presentation advocating a product, service, idea or course of action.

  • To present your viewpoint logically and convincingly, using an inverted-pyramid approach.

  • Ti effectively use a flipchart to illustrate your message.

  • To effectively handle a question-and-answer period.

8 - 10 min
+
3 - 5 Min Q&A
Adv. 8.3 The Nontechnical Audience
  • Understand the principles of communicating complex information to nontechnical listeners.

  • Build and deliver an interesting talk based on these principles.

  • Answer audience questions that arise during the presentation.

  • Use overhead transparencies to illustrate your message.

10 - 12 min
Adv. 8.4 Presenting a Technical Paper
  • Deliver an interesting speech based on a technical paper or article.

  • Effectively use a flipchart, overhead projector or slides to illustrate your message.

10 - 12 min
Adv. 8.5 The Team Technical Presentation
  • Understand the nature and process of a team technical presentation.

  • Conceptualize a briefing or proposal involving three or more speakers including yourself.

  • Assemble a team of club members capable of getting the job done.

  • Orchestrate the planning, preparation and delivery of a team technical presentation.

20 - 30 min
(each participant should be evaluated as a separate speaker)

 

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Adv 9 - Persuasive Speaking

The ability to influence and persuade others to accept your ideas, products, or services is vital. The projects in this manual are all designed to help you develop excellent persuasive techniques and expand your presentation skills.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 9.1 The Effective Salesperson
  • Learn a technique for selling an inexpensive product in a retail store.

  • Recognize a buyer's thought process in making a purchase.

  • Elicit information from a prospective buyer through questions.

  • Match the buyer's situation with the most appropriate product.

8 - 12 min
Adv. 9.2 Conquering the "Cold Call"
  • Learn a technique for "cold call" selling of expensive products or services.

  • Recognize the risks buyers assume in purchasing.

  • Use questions to help the buyer discover problems with his or her current situation.

  • Successfully handle a buyer's objections or concerns.

10 - 14 min
Adv. 9.3 The Winning Proposal
  • Prepare a proposal advocating an idea or course of action.

  • Organize the proposal using the six-step method provided.

5 - 7 min
Adv. 9.4 Addressing the Opposition
  • Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.

  • Construct a speech to appeal to the audience's logic and emotions.

7 - 9 min
+
2 - 3 min Q&A
Adv. 9.5 The Persuasive Leader
  • Communicate your vision and mission to an audience.

  • Convince your audience to work toward achieving your vision and mission.

6 - 8 min

 

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Adv 10 - Communicating on Television

Television presentations differ from other presentations, and they require special considerations. With this manual you’ll learn to present editorials, appear as a guest on a “talk” show, conduct a press conference, and use television to train.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 10.1 Straight Talk
  • To effectively present an opinion or viewpoint in a short time.

  • To simulate giving a presentation as part of a television broadcast.

3 min
+/- 30 sec
Adv. 10.2 The Talk Show
  • To understand the dynamics of a television interview or "talk" show.

  • To prepare for the questions that may be asked of you during a television interview program.

  • To present a positive image on the television camera.

  • To appear as a guest on a simulated television talk show.

10 min
+/- 30 sec
Adv. 10.3 When You're the Host
  • To conduct a successful television interview.

  • To understand the dynamics of a successful television interview or "talk" show.

  • To prepare questions to ask during the interview program.

  • To present a positive, confident image on the television camera.

10 min
+/- 30 sec
Adv. 10.4 The Press Conference
  • To understand the nature of a television press conference.

  • To prepare for an adversary confrontation on a controversial or sensitive issue.

  • To employ appropriate preparation methods and strategies for communicating your organization's viewpoint.

  • To present and maintain a positive image on television.

4 - 6 min
+
 8 - 10 min Q&A
Adv. 10.5 Training on Television
  • To learn how to develop and present an effective training program on television.

  • To receive personal feedback through the videotaping of your presentation.

5 - 7 min
+
 5 - 7 min playback

 

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Adv 11 Storytelling

Everyone loves a story. Types of stories covered in this manual include the folk tale, the personal story, stories with morals, the touching story, and the historical story.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 11.1 The Folk Tale
  • To tell a folk tale that is entertaining and enjoyable for a specific age group.

  • To use vivid imagery and voice to enhance the tale.

7 - 9 min
Adv. 11.2 Let's Get Personal
  • To learn the elements of a good story.

  • To create and tell an original story based upon a personal experience.

6 - 8 min
Adv. 11.3 The Morale of the Story
  • To understand that a story can be entertaining yet display moral values.

  • To create a new story that offers a lesson or moral.

  • To tell the story, using the skills developed in the previous two projects.

4 - 6 min
Adv. 11.4 The Touching Story
  • To understand the techniques available to arouse emotion.

  • To become skilled in arousing emotions while telling a a story.

6 - 8 min
Adv. 11.5 Bringing History to Life
  • To understand the purpose of stories about historical events or people.

  • To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.

7 - 9 min

 

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Adv 12 - Interpretive Reading

This manual will help you develop your interpretive reading skills. The projects include presenting stories, poetry, monodramas, plays and oratorical speeches.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 12.1 Read A Story
  • To understand the elements of interpretive reading.

  • To learn how to analyze a narrative and plan for effective interpretation.

  • To learn and apply vocal techniques that will aid in the effectiveness of the reading.

8 - 10 min
Adv. 12.2 Interpreting Poetry
  • To understand the differences between poetry and prose.

  • To recognize how poets use imagery, rhythm, meter, cadence, and rhyme to convey the meanings and emotions of their poetry.

  • To apply vocal techniques that will aid in the effectiveness of the reading.

6 - 8 min
Adv. 12.3 The Monodrama
  • To understand the concept and nature of the monodrama.

  • To assume the identity of a character and to portray the physical and emotional aspects of this character to an audience.

5 - 7 min
Adv. 12.4 The Play
  • To adapt a play for interpretive reading.

  • To portray several characters in one reading, identifying them to the audience through vocal changes and movement.

12 - 15 min
Adv. 12.5 The Oratorical Speech
  • To understand the structure of an effective speech.

  • To interpret and present a famous speech.

8 - 10 min

 

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Adv 13 - Interpersonal Communications

Topics covered include conversing with ease, negotiating, handling criticism, coaching someone to improved performance, and expressing dissatisfaction effectively.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 13.1 Conversing with Ease
  • Identify techniques to use in conversing with strangers.

  • Recognize different levels of conversation.

  • Initiate a conversation with a stranger.

  • Use open-ended questions to solicit information for further conversation.

10 - 14 min
Adv. 13.2 The Successful Negotiator
  • Employ win/win negotiating strategies to achieve your goals.

  • Enjoy the benefits of win/win negotiating.

  • To apply vocal techniques that will aid in the effectiveness of the reading.

10 - 14 min
Adv. 13.3 Diffusing Verbal Criticism
  • Respond non-defensively to verbal criticism.

  • Employ a five-step method to identify the problem, diffuse the attack, and arrive at a solution.

10 - 14 min
Adv. 13.4 The Coach
  • Determine reason's for someone's substandard performance.

  • Coach the person to improve performance.

10 - 14 min
Adv. 13.5 Asserting Yourself Effectively
  • Enjoy the mental and physical benefits of being assertive.

  • Employ the four-step method for addressing a problem and asking for help.

  • Overcome resistance to your requests.

10 - 14 min

 

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Adv 14 - Special Occasion Speeches

Provides instruction in giving toasts, speaking in praise, “roasting” someone, and presenting and accepting awards.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 14.1 Mastering the Toast
  • Recognize the characteristics of a toast.

  • Present a toast honoring an occasion or a person.

2 - 3 min
Adv. 14.2 Speaking in Praise
  • Prepare a speech praising or honoring someone, either living or dead.

  • Address five areas concerning the individual and his/her accomplishments.

  • Include anecdotes illustrating points within the speech.

5 - 7 min
Adv. 14.3 The Roast
  • Poke fun at a particular individual in a good-natured way.

  • Adapt and personalize humorous material from other sources.

  • Deliver jokes and humorous stories effectively.

3 - 5 min
Adv. 14.4 Presenting an Award
  • Present an award with dignity and grace.

  • Acknowledge the contributions of the recipient.

3 - 4 min
Adv. 14.5 Accepting an Award
  • Accept an award with dignity, grace and sincerity.

  • Acknowledge the presenting organization.

5 - 7 min

 

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Adv 15 - Humorously Speaking

Audiences love to laugh. This manual shows you how to use humorous stories and jokes throughout your speech to grab and keep listeners’ attention and illustrate your points. You also learn how to give an entirely humorous speech.

Proj. # Project Title Objectives Speech Length Guidelines
Adv. 15.1 Warm Up Your Audience
  • Prepare a speech that opens with a humorous story.

  • Personalize the story.

  • Deliver the story smoothly and effectively.

5 - 7 min
Adv. 15.2 Leave Them With A Smile
  • Prepare a serious speech that opens and closes with humorous stories.

  • Prepare a closing story that reemphasizes the speech's main point.

  • Deliver the stories smoothly and effectively.

5 - 7 min
Adv. 15.3 Make Them Laugh
  • Prepare a speech that opens and closes with humorous stories.

  • Include jokes in the speech body to illustrate points or maintain audience interest.

  • Deliver the jokes and stories smoothly and effectively.

5 - 7 min
Adv. 15.4 Keep Them Laughing
  • Prepare a speech that opens with a self-deprecating joke.

  • String together two or three related jokes in the speech body.

  • Close the speech with a humorous story.

5 - 7 min
Adv. 15.5 The Humorous Speech
  • Use exaggeration to tell a humorous story.

  • Entertain the audience.

  • Effectively use body language and voice to enhance the story.

5 - 7 min

 

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